About
I work with companies and individuals whose missions I believe in by blending empathy and data-driven insights to create intuitive, user-centered, digital experiences.
With an extensive background in UX product design, strategy, and research, I collaborate closely with stakeholders and SMEs to develop innovative solutions that significantly enhance user satisfaction, engagement, retention, and monetization.
My focus on the human-centered design process and understanding user needs, through competitive analysis, research, and user testing, ensures that each product experience meets its business goals and meaningfully improves users' lives.
Clients
Blue Shield of California, Walmart Labs, A3Ventures, One Medical Group, YDesign Group, Safeway.com, Kno, Gap Inc Direct (BananaRepublic.com), The Garden Geek, Healthline, PodShow.com, Nearbynow.com, Epinions.com, Shopping.com, Wikibrowse, Kaiser Permanente
Read / Reading
LIFE 3.0 Being Human in the age of Artificial Intelligence — Max Tegmark
User Friendly — Cliff Kuang with Robert Fabricant
Boundaries With Teens — Dr. John Townsend
The Infinite Game — Simon Sinek
Start With Why — Simon Sinek
The Ride Of A Lifetime — Robert Iger
Who Owns the Future? — Jaron Lanier
Brownie's Guide to Expertly Defined Ideas - Volume 2 — Verdes
The Elements of User Experience — Jesse James Garrett
What You Do Is Who You Are — Ben Horowitz
Designing for Emotion — Aarron Walter
The Hard Thing About Hard Things — Ben Horowitz
About Face - The Essentials of Interaction Design — Cooper, Reimann, Cronin
Platform Scale — Sangeet Paul Choudary
UX Strategy — Levy
Atomic Habbits — James Clear
Designing For The Digital Age - How to Create Human-Centered Products and Services — Kim Goodwin
SPRINT - How to Solve Big Problems & Test New Ideas in Just 5 Days — Knapp, Zeratsky & Kowitz
Hooked - How to Build Habit-Forming Products — Nir Eyal
The Design of Everyday Things — Don Norman
Indistractable - How to Control Your Attention and Choose Your Life — Nir Eyal
Kind words from coworkers
Patrick is a skilled UX strategist and team leader. He is tactical in his approach to product design and problem solving, always looking to the root causes, bigger issues and complexities of balancing user needs with business viability. His wealth of experience, professionalism and soft-skills aside, Patrick is a genuinely kind human being - it cannot be understated that this is a critical quality of managers and leaders, especially for leaders seeking to craft successful experiences for other humans. Patrick is easy to work with, compassionate, and passionate about his work and the value that UX brings to an organization.
Joselle Ho
UX Design Manager Health Innovation
at
Blue Shield of California
Patrick is an inspiring leader with an optimistic outlook and a consistently positive attitude. He effectively manages UX teams with a combination of empathy and vision, always encouraging those he works w ith to challenge the status quo. Frequently leading by example, he fearlessly dives in on challenging problems while synthesizing the larger strategic vision. An engaging storyteller, he draws on his vast experience with design and product development to tie together seemingly disparate elements and close the loop on their connected relevance. Simply said, Patrick is a pleasure to work with.
Randy Kincaid
Design Leader