A3Ventures — AAA House Manager

Data analysis, goal definition, ideation, concept validation, UX product design, to drive subscriber engagement and retention, via content strategy.

18 months after launch, A3 Ventures began to experience a rapid decline in renewals of their annual subscriber based product AAA House Manager through lightning round information sharing and user research we uncovered that after the initial home inspections, subscribers were not actively seeking things to repair around their home, and that when they did engage with the service, they delayed further because appointments could only be made offline via phone. I worked with the HM product team to define the problem statement, map out the value proposition and turn it into an intuitive mobile application enabled by a content engagement strategy and a robust scheduling application to address the leaky bucket.

User Testing Prototype 

During stakeholder research we discovered that another business unit under the AAA umbrella regularly published seasonal home repair and upkeep content, covering everything from installing Nest smart home devices to cleaning gutters. We re-leveraged this content into an annual / seasonal content calendar and notified the subscriber base via email and text push notifications of upcoming general home maintenance tasks that were scheduled in a few taps. App engagement scheduling increased dramatically as a result.